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Don’t forget the old techniques like flyers and posters! We ask you to be as environmentally friendly as possible and only order the number of flyers you can be sure to distribute or create flyers which can be reused in the future (for example, without dates).
Rules for physical advertising
Please ensure you adhere to the following rules and laws when putting up posters:
All posters put up around campus must include the name of your student group.
Not doing this puts your group in contravention of the University’s Regulation 13.2. Your poster will be removed and destroyed.
Ensure that your poster does not cover the white accessibility strips on the black poles across campus.
These help students with visual impairments to navigate around campus and must not be covered. Your poster will be removed and you will receive an email reminder.
It is illegal to put posters on council property.
This includes lampposts, bus signs, and bus stops. The council has the legal power to seek recompense for the removal of these items, which means your group could be charged.
If you’re advertising an event this way, please include it on your EMF. To guarantee your posters won’t be taken down, use one of our three concrete circular billboards on campus:
outside James College,
in Market Square,
outside the Glasshouse.
Banners made of bedsheets and paint will need to be fire-guarded by our Health, Safety and Logistics Manager, Geoff, before you can put it up.
Alternatively, you could purchase long-term printed banners to roll out at all your events and sign-up opportunities. You can pick these up relatively cheaply, we recommend not mentioning specific dates to ensure they remain relevant.
Promoting external organisations and events outside the University of York or YorkSU is not permitted.
Top tips!
As mentioned above, we ask you to be as environmentally conscious as possible! This is as simple as ordering only the amount of flyers you need, or creating flyers which can be reused in the future.
Make sure your designs are memorable, with the correct details. Include calls to action (buy a ticket, follow our Instagram) and only the necessary information. Try not to crowd the space with lots of additional stuff, and consider whether you’re using the most effective marketing technique for your purpose.
Four stalls are available in the foyer from 12:00-14:00 during term-time, for student groups to promote their activities. These stalls can be booked through the College Administrator (vanbrugh@york.ac.uk) on a first-come, first-served basis, and are a popular feature at lunchtimes.
Contact your link staff member or our Communications Team (communications@yorksu.org)