Please be aware that this site is having a large update! If you are struggling to find something, please search for it, using the search bar!

York SU Promotion of Student Groups

York SU Central Communications and Promotion

Our York SU Communications team (communications@yorksu.org) will promote events only through our landscape and Redbus screens.

The following rules apply:

Promotions must be for specific events, not general group publicity or events limited only to group members.
The event must already be listed on the York SU website before you get in touch for help promoting.
The event must take place on campus.
All graphics must follow our screen design guidelines (see below).
Graphics must be clear, accessible, and informative, including key details such as date, time, cost, and a QR code linking to tickets.
We do not offer promotion on the York SU Instagram, including story reshares.

Groups are welcome to contact the Comms Team for support or advice (e.g. on best practice, design tools, etc.), but requests for additional promotional channels will not be accepted.

Please note that there is no guarantee that we will be able to upload your image to the plasma screens. External companies pay to advertise through these screens, so it depends on how busy the slideshow is at the time, as we can’t have too many on simultaneously, as it can undermine a company’s investments. We will do our best to upload your images whenever possible.

Promotion of York SU x Student Group Collaborative Events

The above rules do not apply to events that are run in collaboration with York SU.

These will be treated as York SU events, and will receive full communications support and promotion.

Ideally, all promotional materials will be created by the York SU Comms Team.

If materials are produced by the collaborating group (with prior agreement), they must:

Include the York SU logo in line with our branding guidelines, and
Be co-approved by the Design Team before publication.
1. Our Communications team will laisie directly with our Design Team, so please contact communications@yorksu.org about your graphics in the first instance!

1080x1920_Student_Group_Brand_Guidelines.pdf

Advertising on York SU's Digital Screens: Dimensions Required

York SU Redbus Screens

Design an advert to feature on the slideshow of images on the York SU Redbus screens, which are located in areas of high footfall all across Hes West campus.

Simply e-mail communications@yorksu.org an image or video in the following preferred file formats:

Images

File Type: JPEG
Image Size: 1080 x 1920
Colour Mode: RGB
Rotation: Files should be delivered in landscape with content rotated 90 degrees clockwise.

Video

Codec/Container: H.264, QuickTime (MOV)
Audio Stream: Encode without audio stream (empty audio streams are not supported)
Frame Rate: 25fps
Bitrate: 6,000 - 8,000 Kbps
File Size: <40MB
Resolution: 1080 x 1920, or if at a lower resolution, at the same aspect ratio (9:16)
Duration: 10 seconds (250 frames) - please ensure no additional frames at all over 10 seconds

York SU Redbus Screens

These screens are located in our venues and reception areas. For any advertisements for events on our RedBus screens, please ensure that your file is of the dimesnion 1080 x 1920, and email this to communications@yorksu.org.

Please note that white colours can display extremely brightly on our screens, and therefore adverts with large amounts of white space can appear overly bright for the environment many of our panels are in. We recommend that you avoid having large amounts of white space in your content.

Content Requirements for Digital Screen Adverts

Content on your screen adverts should:

Be accessible. You can check colour contrasts through a website called WebAim.
Clearly include the date, time, and location of your event.
Include a QR code for ticket sales. You can create these for free from Adobe's QR Code Generator tool.

Further Support

If you’d find it useful to chat to someone from the Communications team about your group’s marketing materials, they’re happy to offer advice and have a chat with you. Email communications@yorksu.org to set up a call.

Questions?

Contact our Communications Team (communications@yorksu.org)

Page updated

Report abuse