College Fundraising
The content on these pages are targeted at College Volunteering and Fundraising Representatives on College Committees. If you're a club or society looking to fundraise, please follow this link. For anything not covered on these pages, or any questions you have about fundraising in your student group, please contact Jasmine Pledger, Student Citizenship and Employability Development Coordinator - volunteering@yorksu.org
What is College Fundraising?
Fundraising is a fun, exciting, and varied way to raise incredible amounts of money for charity whilst also getting your students involved in College life. Fundraising is known for its quirky creativity and coordination of large scale events to raise money for charity.
Each College has their own dedicated partner charity for a 1 year period. The partnership intends to provide continuity and consistency for fundraising and volunteering opportunities, as well as give students the opportunity to get involved in local causes.
Integrating Fundraising into your College activities is a great way to engage your members with your Charity partner's work. Here you'll find guidance on the correct finance processes to follow, view our How to Fundraising Guides to ensure you do everything required to make your fundraiser a success or find inspiration with our fundraising ideas and top tips.
College Fundraising Accounts
Committees will often fundraise throughout the year for their charity partner or other causes. To ensure that the money you fundraise is handled correctly, you need to make sure your fundraising goes into your Fundraising Account.
Your Fundraising Account is a separate account for any fundraising you do for charity.
A separate account is required as York SU's charitable status prohibits money being donated to other charities, political parties, campaigns, or trade unions unless specific rules are followed. This means you cannot donate directly from your College's main account, but you can deposit funds into your College Fundraising account and then request that the money is paid to your chosen charity through the Payment Request Form.
Ways to Fundraise
When it comes to actually raising money for charity, you have a number of different options, and this might come down to the type of fundraising event you are organising. The different options available to you are:
Collecting Cash Donations
Collecting cash donations is the traditional way to raise funds at events, and using collection tins or buckets are often an additional way of people throwing in their loose change to donate to your cause.
However, from a sustainability perspective, coins and notes are damaging to the planet due to the emissions they produce in their production so we'd recommend limiting using cash or collecting cash donations where possible.
Ticket Sales
Whether all of the profits from your fundraising are going to charity, or a proportion of ticket sales, you can use the York SU website as a platform for all of your ticketing.
If you wish to have all proceeds from ticket sales to go to charity, you can set up the ticket directly to be deposited into your College RAG account.
If only a percentage or a certain amount (e.g.: £1 from every ticket sold) will go to charity, then after you've sold tickets, you just need to contact York SU Finance to request a transfer of funds.
SumUp Card Reader Donations
Each College should have a SumUp Card Reader that you may be able to utilise to take contactless donations from attendees at an event. You would just need to contact York SU Finance to instruct them to transfer the funds after the event, and notify anyone donating that their donation is subject to a 1.69% transaction fee from SumUp.
JustGiving
York SU has a JustGiving page that student groups are able to set up a page on. Any funds raised will come into York SU's accounts and be deposited directly into your College RAG accounts.
Check out our 'How to' guide for JustGiving on details on how to set up an account.
Fundraising Event Planning Process
Being on a college committee provides you with a great opportunity to fundraise for a cause you care about whilst having an audience of supporters who can promote your events, support your ideas and help you reach your fundraising goal. You may choose to fundraise for a charity your college is partnered with already, for a one-off cause such as Comic Relief or Children in Need, or for a different cause entirely. Whichever charity you choose to raise money for, use the information below as a flowchart to guide you through the process.
Choose a Charity
•Research potential charity partners or host an event for your College Charity Partner
•Contact the chosen charity (they may be able to provide some resources or support)
Choose a Fundraising Event/Activity
Consider:
•What you want to do
•How it will raise money
•How will you collect donations? (Online page, cash, card reader, tickets)
•if it will be enjoyable (you need to enjoy it too!)
•Any associated costs that will come out of the fundraised amount (eg: hire of space / equipment)
Plan your fundraising event
Complete (if applicable):
•Events Management Forms (EMF)
•Room Bookings/Venue Bookings
•A budget for the event
•Risk Assessments
Set up (if applicable):
•Tickets on YorkSU Website
•Online Donation Pages
•Social media pages or other marketing and promotion for the event
Run your event
•Collect donations (cash/online)
•Follow your event plan and the 'How to' Guides on running your specific event
•Prepare yourself to answer questions about your chosen charity and why people should donate
•Raise as much money as possible
•Enjoy your event
Making the Charity Donation
Once your fundraiser is complete, you'll likely have all of the money raised ready to be donated.
First, check any of the expenses have been paid out, if the event was marketed as 'all profits will be donated to xyz charity'
For example, If you held a bake sale, has the cake maker been reimbursed or the invoice for cupcakes been paid out of the fundraising yet?
Next, total all of the funds raised for your event. Make sure all of the items you're adding up in your Fundraising account is for your fundraiser specifically. Is everything there, or does something look like it's missing? Money from JustGiving isn't received instantly, so these items may not be showing straight away.
Once you're happy that your Fundraising account reflects all of the funds raised, complete a 'Payment Request Form' to make a charity donation.
Finally, celebrate your fundraising achievements and share how much you've raised!
Donating directly to Charity (not through York SU Accounts)
We would always encourage you to utilise your College Fundraising accounts for your fundraising as our finance team can make all the donations and everything is handled safely. However, you are able to set up a donation page where funds will go directly to a charity. You just need to be sure that:
It is reputable and genuine
The money is going directly to the charity (and not to a crowdfunder)
Only profit is donated and not any money you have been given in a bud
If you pay the charity directly, you need to let us know through the form on the right.
That you use the form to the right to record your fundraising.
Ethical Fundraising
Whoever you are fundraising for, your fundraising should always be ethical, and there are certain ways to ensure that it is:
You should always let your donors know where the money is going e.g. to a specific charity / to an individual / to a York SU group.
If you are doing bucket collections, your buckets should be labelled with the charity or group branding. Additionally, your buckets should have a security seal on them. These seals can be picked up from Helpdesk. If the seals become broken during the fundraising process, they are no longer valid. The security seals should be filled out with the charity number and the date on which the funds are being collected.
If you plan to fundraise on public land you must obtain a permit from the local authority. If you are fundraising for a specific charity, it is the charity’s responsibility to obtain these permits for you. If you are fundraising for your York SU group or campaign, please inform the Fundraising and Volunteering Coordinator.
You should have information readily available for donors who ask about where their money is going - i.e. you should be able to tell them some facts about the charity/organisation and what it does.
However, do not make promises that you can’t guarantee with regards to the exact investment of the funds, i.e. do not promise that their money will be used to buy xyz if you do not know this for a fact.
Additional Support and Guidance
How to Guides
Marketing and Promotion
Additional Questions?
Do you want to know how to run a bake sale? A Raffle? How to obtain corporate sponsorship?
Follow this link to all of our 'How to' Guides
If you'd like York SU Fundraising to promote your fundraiser, email fundraising@yorksu.org or on the York SU Fundraising Facebook and Instagram pages.
For any questions on Student Group Fundraising, please contact Jasmine Pledger, Student Citizenship and Employability Development Coordinator - volunteering@yorksu.org