Social Media and Online
Social media and other promotional tools can allow you to engage and grow the membership of your student group in the most effective way.
Four Key Principles to Social Media Success:
Content– is it valuable?
Creativity– does it make people want to stop scrolling?
Collaboration– does it engage with other accounts?
Consistency– am I posting in a regular manner?
If you do all 4 of these things correctly, you’ll be posting in the most effective way possible, and also reaching the audience you want to reach. This will translate directly into higher engagement with your activities and help to boost turnout and membership.
It’s important to remember that social media is a process of trial and error and you will learn what works most effectively. You just need to be open to learning, having a go and reflecting on mistakes.
Social Media Tips
Think about what you’re trying to achieve and who you’re trying to engage.
You might be trying to reach people who would be interested in what you’re offering but haven’t been involved before, or people who have thought about attending but are maybe unsure, or regular members of your group.
You could be encouraging them to join your society, go to a particular event or ask them to do something e.g. sign a petition.
Once you have decided the purpose of your post/ social media use, you can have clear aims and objectives with your content.
Officer Team
The Students’ Union Officers can spread the word about your event through their blogs, tweets, Facebook pages and so on. All you need to do is let them know. Email the most relevant sabb!
Accessible Communications
Student group constitutions require your group to be accessible and inclusive to all.
Our Accessibility Guide to Student Activities has a fantastic and comprehensive section on digital accessibility. If you have any questions, please contact your link staff member.
Questions?
Contact your link staff member or our Marketing Team (communications@yorksu.org)